Perpich Center for Arts Education Foundation
The Perpich Center for Arts Education Foundation ("Perpich Foundation") is the primary fundraising arm of the Perpich Center for Arts Education ("PCAE").
The PCAE began life in 1985 as a state agency dedicated to providing arts education throughout the state of Minnesota by providing Minnesota students the opportunity to develop and integrate their artistic and academic abilities to their highest potential by teaching in and through the arts.
PCAE provides educational experiences through statewide outreach and professional development activities to ALL Minnesota Educators. These arts integration programs have been proven to increase student engagement four-fold over regular classroom curricula. PCAE sponsors the Minnesota Turnaround Arts initiative, part of a national program established by the President's Committee on the Arts and Humanities. Turnaround arts focuses on providing arts integrated educational opportunities in some of the nations poorest performing schools, (and it works!)
Additionally, talented students statewide compete for the opportunity to attend the two-year arts high school located in Golden Valley, MN. In additional to the traditional high school curriculum, studes specialize in the areas of music,theater, dance, photography, media, ceramics, painting, writing and other fine and applied arts. Perpich students have a 98-100% graduation rate, earn millions of dollars in scholarships and attend post-secondary institutions directly after high school at a rate of 60-65%.
Finally, the Perpich Arts Library is resource for students, educators, and the Minnesota public providing an extensive collection of arts education resources with more than 15,000 items.
The Perpich Foundation is responsible for raising outside money for the PCAE and distributing it in the form of scholarships, grants, and outright funding. The Perpich Foundation raises money from direct contributions, annual fund drive campaigns, income for certain services, and special events.
What new functionality we are looking for
The Foundation is seeking to create an online presence which will maximize the Foundation's ability to share information, to execute and share the Foundation's vision, mission, and raise the funds necessary to support the organization.
Currently the site does not reflect the spirit, creativity, drive, and ingenuity of the artists, students, and educators that the Foundation serves. The site is very static, difficult to update, and does not provide the tools necessary capitalize on opportunities.
We envision the new site having dynamic elements allowing contributors to share an integrated calendar of events with the agency. Blog/Vlog, and social media integration to share educational and financial milestones.
The site should be able to flexibly integrate campaigns focused on general visibility, recruiting, and fund raising; gather user input data and aggregate it for reporting purposes.
Ideally, the site would function seamlessly for tablet and phone, with the ability to have payment gateways for the purchase of periodic arts content and to accept donations.
How the new functionality will help
This new functionality will allow the Foundation to widely distribute relevant content to current and potential stakeholders, grow our viewer base and distribution lists, communicate more effectively with stakeholders and the pubic at large to raise money for our students and arts education programs.
How our organization will use the technology
Our Foundations Communications Committee will be able to share content across multiple channels in a simple and elegant way. The barriers for those wishing to donate will be decreased.
Who will use the technology
Communications Committee will be able to communicate richer, relevant content across multiple channels resulting in greater user and stakeholder engagement and return traffic.
Fundraising Committee will be able to run campaigns and make specific asks and offerings to a wider more engaged audience resulting in more frequent micro transactions and open the door to larger gifts. Overall visibility will result in opportunities for partnerships with larger institutions and planned giving.
Social and Legislative Engagement can utilize the streamlined site to provide updated and constant messaging to those who need it most at the times it is most needed.
Student outreach and recruitment will be able to communicate directly with the youth of Minnesota providing opportunities to directly enrich the lives of Minnesota Students.
Educator Engagement will be able to segment out relevant content directly for the states educators.
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